Mobile telephone "scratchcards" create new opportunities for mobile marketing

New application enables dynamic "scratch and reveal" content to be delivered to mobile handsets

Telescratch (www.telescratch.com), a leading developer of innovative online and mobile marketing solutions, has unveiled its revolutionary SSR (Splash, Scratch and Reveal) technology for mobile phones. By using this latest technology, brand and content owners will now be able to take a traditional scratchcard format into the mobile arena,

With SSR technology, businesses will now be able to send branded electronic 'scratch cards' to both existing and prospective customers, directly to their mobile phones. By using the software in this way, companies can send a new product announcement, a discount voucher, or a prize draw entry, directly to consumers, prompting the recipient to participate in one of many possible "calls to action."

"Our technology not only provides a new way for people to engage with brands, but also offers a new channel for prize give-aways and downloadable mobile content," according to Phil Davies, Director, Telescratch. "By paving the way for more creative and dynamic content, SSR allows businesses to design a wide range of branded campaigns that will deliver spectacular response rates."

Interactive SSR-based campaigns can be supported by media advertising, direct mail, or SMS text based messaging, all of which combine to engage the customer's attention. This active and ongoing engagement enables brand and content owners to use the application for customer acquisition, data capture, and future communications.

The Telescratch pricing model is flexible, with costs distributed between the player and the brand owner, depending on the nature of the promotion. For example, competitions that deliver brand exposure to targeted audiences will typically demand a different charging model to those that offer a prize to the player.

Telescratch already has established relationships with leading content owners, brand management agencies, and mobile telephone operators. The application is Java-based and is compatible with a significant number of handsets currently used in the UK and around the world.
 
T: +44 (0)1793 329927       E: info@telescratch.com